Those roofers who are looking for commercial prospects succeed with our commercial property file, which offers an option to select free standing business locations. The roofing leads that you get on Thumbtack Pro are fresh, so you must follow up quickly! It’s not quick – and it’s not easy – but it’s worth doing. Also, check your local Chamber of Commerce for upcoming business events and ask how you can participate. Once you get the rush of selling someone face to face, and realize that the money is literally falling from the sky – you may get addicted to it. And be sure to get contact information for your leads so you can follow up with them. Click here to join Thumbtack Pro for free. Our text messages include the name and number of a customer and a short description of what they need. Pounding the pavement. Technical SEO, which deals with your website and the relevant keywords, and content marketing, and backlinking. Facebook also rocks if you want to focus on end-users in your local area. Creating Awareness – You should be creating long term marketing systems that increase awareness of your brand, and solidify it in the industry as being a good option. While full-blown websites are great for allowing visitors to gather information, they stink at turning them into new leads for your business. We’ve rated them by several criteria – how big the opportunity to get leads is, how quick they are to take effect, and how long it takes before the effect wears off. Investing for 1-5 years out means, choosing the long, hard and REAL marketing strategies, rather than working with people that promise the world, and 50 free roofing leads tomorrow. It’s very important that you have a systematic way to follow up with all the leads that you generate from the trade show. Thumbtack Pro helps you to promote your roofing offers, so you can focus on offering fantastic roofing support to your clients. Google Local Services (Google Guaranteed,) and getting a ton of reviews. Generating qualified leads is the engine that drives roofing business. Read on for a super in-depth version of what you’ve read already + rating different lead sources one-by-one. That’s because Amazon is one of the largest companies on the planet. The second thing you should do is to properly follow up. 2. Lame. DISCLAIMER: Now, it needs to be said that you can’t simply set up a fly by night roofing business and get quick leads. Also, check your local Chamber of Commerce for upcoming business events and ask how you can participate. Competition is indeed fierce; however, at least Angie’s List is free to register and start using. Take a look at this study compiled by MOZ. It's important that you have the proper tools set up for all the review sites including Google Maps, Facebook Local, Yelp, and Home Advisor. It requires a great deal of time and commitment, but if you set up your organic online traffic strategy, you can build a funnel that consistently brings free or low-cost leads to your business. He started with 54 leads. For every $1 spent there is $40 return on investment. Josh was mentored by a generous roofing business owner – who worked in his same market, and had gotten to that 50M mark and above. Generally speaking, B2B leads are going to be more expensive than B2C leads. There’s no shortage of traffic. “One of the best ways to generate roofing leads today is to use video ads on Facebook. A Verizon survey noted that 87% of people prefer to meet others in-person, so face-to-face communication can be a great way to generate leads. 6. Boostpoint is a new app from Equipter. How many ‘qualified leads’ are you getting an average month? If you are located in the United States and are looking for roof repair leads or roof replacement leads, we can help you get them in a robust and sustainable manner. The less amount of time people have to click around to find out what they came to your site for, the more likely they’ll be to fill out a quick contact form or give their information for you to communicate with them. Send us a message to get started today. Depending on your age and general level of social media activity it may need to be said but, there is a ridiculous amount of attention spent (maybe you think wasted) on Social media today, and no more than Facebook (Twitter + Instagram combined don’t equal the amount of time spent on Facebook). Angie’s List – a little less effective being recently purchased by HomeAdvisor, but still good to have a presence on there – just resist there’s, HomeAdvisor, and Yelps aggressive salesmanship, or risk being disappointed. From pounding the pavement and knocking on doors, to paid ads and Search Engine Optimization. Amazon can list your roofing services in front of their massive audience. It depends on who you ask – according to a survey 23 percent of the roofing company owners said they made under $50,000 per year! But Google Paid ads can be an extremely viable way to generate more leads for your roofing company. It can pay to spend solid amount of advertising dollars on Facebook if you use it’s extremely useful targeting tools. Referrals are the backbone of the industry. They are not exclusive. One of the significant drawbacks of Yelp is that it’s impossible to tell which reviews are legit, and which are from trolls. For that $800, you should get anywhere from 15-30 commercial roofing leads every month. We send out our best strategies in a juicy monthly newsletter. Don’t skip these crucial roofing lead generation concepts: Rating all of the top roofing lead generation tactics 1 by 1. 02. A little bit of creativity in your website and marketing efforts can go a long way in generating leads for your roofing business. Be careful with direct mail because you can waste your money on it if you don’t do it right. In return, you can refer your clients to the same hardware store for supplies they need to maintain their home. Your online reputation is one of the most important aspects of your online presence. Having a cutoff point creates urgency in people’s minds that there’s a reason to call or go to the website and get the resource now, rather than waiting till next week. You need to reach out only to those Homeowners or Businesses in your specific market areas who are prime candidates for your roofing services.. For Roofers looking to generate new residential customers leads, we suggest finely targeted property owner data. For example: If your average Cost-Per-Click is $8, set a budget of $40/day Monday - Friday. I think roofers should run their own experiments and try every possible opportunity for leads before settling in to 3-4 ways to get leads that work for them – but in general, I doubt that those consistent, on-fire leads you’re looking for aren’t going to come from some parasitic website like the ones above that sometimes literally rank for your own name above you, and then sell the lead back to you. You need leads to grow your roofing business. Amazon Home Services is easily one of the most popular lead generation services for roofers. It’s still worth it to EXIST on them – but you have to be strong and not cave to their aggressive salesmanship. This is a great way to stay on top areas in which storms can cause havoc to roofs. 1.1.1 Features of Local Service Ads for Roofers; 1.1.2 Optimizing the Platform – Photos and Zip Codes; 1.1.3 Profile and Budget for Exclusive Roofing Leads; 1.2 Do Roofing Leads Prices Vary From City to City in Google Guaranteed?. The average American now only receives 16 pieces of mail per week. Plus, using landing pages allows you to test various page elements against each other much faster and simpler than you ever could on a website, which allows for continuous improvement over time. That is – have better ‘brand awareness’ than your competitors. Roofing Webmasters helps contractors realize their vision. We work with roofing professionals from businesses of all sizes, from the large, national guys to the regional roofing heroes supporting their local community. 600 Washington Avenue North Suite C203, In this article, I am going to share 16 ways to generate commercial and residential leads for your roofing business. But, you may not know how important it is for your site to stand out from the competition and be ready to convert visitors to leads and, potentially, to customers. Creating systems to get more referrals, and leveraging social networks is the easiest way to start – while making video marketing, SEO, PPC, and event marketing are heavy-duty marketing and brand-building techniques. You have to first claim your profile and put as much relevant information as you can. Call me old-fashioned but I don’t think you should spend 23k for no leads. This guide is getting a much needed update for 2021. The more you want quick fixes – the more susceptible you are scammers. Everything they make, including the website and content, should be YOURS, that you can keep forever, whether or not you keep paying them. If any of these roofing situations are correct, then you should read this roofing lead generation guide. Many roofing business owners got their start pounding the pavement – they recognized that although uncomfortable sometimes, there is insane amounts of opportunity just getting out and having conversations with people that have been affected by storms. Qualified calls average less than $50 each and Google does not charge for hang-ups or wrong numbers. Those visiting your trade show booth should get significant takeaways, like your contact information and something valuable, like a free quote. We give you everything you need to market your roofing business. Many communities have annual events where local businesses can … The faster your response time the greater chance of success. The pounding doors people are still loud, but less confident. How to Easily Generate Roofing Leads Without Any Second Guessing. You can bet that many of their users are chomping at the bit for roofing services, and other services. The Offer is a Roof Repair Claim. On the downside, Google Ads can be hugely expensive. Google has put together a handy guide that will help you get your business on Google here. In the roofing space, you can generate both residential and commercial leads for your business using pay per click. If you can get your people on the phones, or hire a telemarketing company to get on the phones quickly and aggressively – there’s an opportunity that expires as soon as they have someone come up to their door, or they choose to use the roofing company with a sign in their neighbor’s yard. Your website is one of the most important parts of your lead-generating efforts. Here are 3 things Josh started doing to get more roofing leads without door knocking. Add as many images, testimonials, and description as you can. Roofing advertising in print, radio, or online are only one of … Optimize Your Website for Search Engines, 11. Building out your online presence. Here are some great posts that highlight these strategies: Here are some pay per click stats that will blow you away: Even with the rising costs, pay per click is one of the most effective and fastest ways to start generating leads for your business. He specializes in helping commercial and residential roofing contractors generate more leads online. You know that your site is an essential part of your marketing strategy. Having your business name fully or partially featured on a shirt or banner can help bring in roofing leads, while also benefiting your community. It can also give your roofing visibility an indirect boost. Once again (like the mailers), focus on the customer’s pain point – how can you help them fix THAT pain point? Once you have Google My Business completed you can move on to other factors which include backlinking and content marketing. Extra Credit: Make sure the ad has a cut-off  – Call now to get our SPECIAL til the end of JUNE. Home Advisor may be appropriate for some if absolutely necessary, but the problem is you may be inundated with expensive leads that are already picked over, and that have absolutely no awareness of your brand or allegiance whatsoever. Quite often, roofers fail to get the most out of online marketing and end up with results that are hardly worth the time and money invested. It is going to be much easier to close a deal if your potential client has seen your brand on trucks, signs, facebook, Linkedin, etc. Google Ads is one of the most popular advertising platforms on the planet, so they’re worth mentioning in this list. Many co-marketing partnerships work well using referrals. You’re about to discover seven popular roofing lead generation companies that you need to consider. It’s also a great way to meet property managers, developers, and architects all which can refer you lots of business. Participate in Trade Shows and Local Events, Those visiting your trade show booth should get significant takeaways, like your contact information and something valuable, like a free quote. Just like canvassing, it shouldn’t be used alone, of course. Opportunity  5/5  |  Expensive 2/5  |  Quickness 5/5  |  How long to wear off  1/5. I recommend starting with a budget that will let you get 3-4 clicks per day. Compared to our email inboxes your message will be much more likely to be read. Here’s the problem most roofing contractors face when they choose that option—sure, they’ll get more leads at a lower cost, but you can’t control what kind of leads you get. You don’t want them to only be dependent on leads the company gives, however, as a roofing contractor I’m friends with says – “They’ll turn into ‘lead babies. You can promote your roofing services, or just about any other small business. If you can use a general sense of what you’d like to see if you were in need of a roof – or just a homeowner, what to watch out for, how to clean your gutters or do basic maintenance – then you can showcase those things in little how-to posts on social media, or ideally do  little videos that give quick and useful tips to homeowners. All rights reserved. This is another network that I have little experience in but it might be worth checking out. Google Ads – buying the top money-making keywords, ‘near me’ searches etc. Like any other channel, you must have the fundamentals in place before starting your campaign. Opportunity 2/5   |  Expensive 3/5   |   Quickness 3/5   |   How long to wear off  2/5. Then use our free roof measurement tool to do a take off and provide a roofing quote within 60 minutes. Thank you for reading this 2021 update to our ‘Roofing Lead Generation’ guide, and please share this to a friend if it was useful! You can quickly respond to reviews and interact with customers. Some of them will even make appointments for you directly with the homeowner. You should follow-up with every single lead. Therefore, your website should be creative, engaging, and optimized to pull visitors in to make it one of the best ways to find free roofing leads that come to you. Most leads are digital in 2018 and having a central hub for your online presence is one of the foundational components to … But maybe you’re annoyed from buying leads who renege, hang up on you, or ignore your calls? These are a newer Google Ad format that is widely available to roofers, but many are not using them despite the numerous advantages they offer. Google Organic Traffic – Getting higher in the main area of Google with content, links, and technical changes to your website. Running your ads 20 days per month at $40/day will cost $800/month. Building a reputable brand isn’t on the list – but the opportunity there for leads is HUGE (5/5), it does not take effect quickly (1/5), but if you have a great brand and reputation it will give you returns for a long time into the future. Slow burn – but important for the long haul: Lead Generation Companies – The Common / Big Players in Lead Generation Ads, Some Common Questions About Roofing Leads, Handy Tips that Can Help You to Improve Your WordPress Site Performance, What's Your Title? Angies List, Thumbtack, HomeAdvisor, Houzz. / Privacy. Online marketing for your roofing company is the way of the future, and BetterRoofingLeads.com has a turn-key marketing system to get you more customers and stretch your marketing budget further. Newspapers, ADVO, radio + TV don’t give you the bang for your buck. He also has paid coaches including Jim Johnson of Contractor Coach Pro, and retains a lawyer as council. And be sure to get contact information for your leads so you can follow up with them. But a few ways to get started include – wrapping your truck, using yard signs, getting a professional website, promoting your website with Google ads, getting higher on Google with search engine optimization, Angie’s List, Thumbtack, Houzz, and Home Advisor. 5. Get the free 'Construction Lead Gen' package now! I don’t know what the terms are but if you can get a steady stream of leads using these partnerships than this will be great for your business. A video is a powerful form of communication that can help position your roofing company to be perceived as a roofing expert vs. a roofing salesman. Are you getting roofing leads constantly? Paid ads can also help your salespeople doing their groundwork, and if clients have seen you online already before a sales pitch is brought to them, that can assist the sales team in capturing that lead. (Then of course you have to be able to close the business – but that’s how you got here, right?). Even if they do join, you can use the events to keep up on new things other companies are doing so you’ll know where you may need to improve. I will take a look at your current website and give you 3 marketing tips, or website edits to help you get more sales! Companies that use email to nurture leads generate 50% more sales-ready leads and at a 33% lower cost. Think about it, how many times does a homeowner deal with roof repairs? It’s a great way to provide valuable content to your prospects and generate leads for your business. If you are building a ton of SEO traffic or spending on PPC – and not seeing as much results as would seem appropriate, circle back around on the website and add trust factors like reviews, photos of your team, and roofing jobs you’ve done, as well as call to actions and a compelling offer upfront. Spell it out, and make it easy for them. Opportunity 2/5   |  Expensive 1/5   |   Quickness 1/5   |   How long to wear off  3/5. You can click here to get started without any stress or hassle. Leads are very high quality with a detail quiz. You need high quality leads, and you need lots of them, fast! Once you have a system that works however, the possibilities for growth are endless. Your employees want to remain in business as much as you do, so offering incentives for them to refer friends and family to your company for their roofing needs may encourage them to share with others about your business’s services consistently. You can provide educational content in the form of coupons, giveaways, run contests. It can make life a lot easier if your salespeople have a blend of outbound, and inbound inquiries (from things like Thumbtack, Google Local Services, PPC, and Search Engine Optimization.) Your landing page should be clean with precise wording, engaging fonts, and crisp photos. You’ll get free advertisement by partnering with local businesses and the additional advantage of a trustworthy business backing your company name. Get selling with our roofing sales leads today! Certainly, many siding and roofing contractors make a solid living off of door-to-door efforts, but their inquiries are not always welcome or well-received. 99 Calls roofing leads are super current (get leads immediately — not days later) 99 Calls roofing leads forward right to your phone. Trust us. One of the best things to do is diversify yourself. Craigslist.org is still ranked in the top websites on the planet and currently sits at around number 120. 1.1 Buy Roofing Leads From Google Guaranteed. In other words, there’s no guarantee that they’ll allow you to sell your services on their platform. I recently spoke to a roofer that told me that he has 4 different storm tracker apps which notify him every time there is a storm in the area. Let's take a look at these 8 ways to get roofing leads fast. Over the last decade, our mailboxes have actually gotten less flooded. Creating Effective PPC Ads for Generating Roofing Leads We started off by creating 3 ads per ad group, each with different ad text and a unique marketing angle. Now roofing isn’t necessarily the ‘sexiest’ industry in all regards, but it can pay to be aware of what about it IS INTERESTING. There are a lot of different ways for a roofing business to generate leads. Optimize your Website for Conversions. For many businesses, Facebook and Instagram ads are a cost-effective way to earn leads. Yelp also grants the opportunity to respond to reviews, which is an attractive feature for any business. First, you have to give value first. Your visitors should be able to skim it to find what they need. According to the. Want to own two or three mid-size first-ring suburbs? The hardware store may refer a customer who’s looking to repair his roof on his own to your company and offer one of your business cards. Since the roofing business is on-demand and not an industry where repeat clients are common, your marketing strategy is crucial. By far, the most common strategy for generating leads for commercial roofers are referrals. A great direct marketing list gives roofers the option to do this.” – Dale Filhaber, Dataman Group Direct. This is the main page that visitors see when they visit your site and can list everything from your services and photo gallery to your contact information and links for a free quote. Uncover the secrets to getting your roofing company noticed. A video is a powerful form of communication that can help position your roofing company to be perceived as a roofing expert vs. a roofing salesman. However, generating qualified leads is the engine that drives new business. With social, website, Google My Business + reviews, etc. Like most advertising platforms, Facebook Ads is competitive. We get it. Maintaining a high star rating is super valuable because customers can see it as they’re researching your company. Make sure you use a very tight list based on your ideal customers. There are two main things to keep in mind when attending trade shows. 1 Exclusive Roofing Leads For Sale From Google Guaranteed vs. Local SEO. Finding local leads is the most important part of a roofing business unless you don’t mind traveling a lot. This is particularly advantageous for roofers with a weak web presence or outdate website, because it allows them to advertise with Google and generate leads without ever sending people to their site.” – Aaron Hockel, AltaVista Strategic Partners, Ads not converting? You should crave feedback from customers, as it’s the best feedback you can get, right from the source. Opportunity 3.5/5   |  Expensive 3/5   |   Quickness 3/5   |   How long to wear off  1/5. Don’t make your logo the biggest thing, don’t try to sell every single one of your services – speak to THEIR pain point for ONE THING. Marketing continues to be the most important aspects of your ranking right now go! “ one of the biggest challenges for any roofing business is on-demand and not to! Roof repairs clients we often work for, are you getting an month. Why would you not maximize your opportunities you become known as the “ go-to ” person of,... Process of establishing your own roofing company people that take the time to is! Need to market your roofing company and generate leads being around for close to 20 years, and! Needed update for 2021 I make some money quickly it might be worth checking.! Generated from trade shows target your ideal customers lower cost clicks per day to you... Channel, you own your marketing strategy storms can cause havoc to roofs and lead generation companies that use to! 10-30 more roofing leads in 2018 During this webinar Dmitry Lipinskiy shares technics..., including the Yellow Pages, is outdated and ineffective call people and set up appointments for you are ways... Are chomping at the absolute top of hot prospects by knowing exactly the... Put as much relevant information as you can generate both residential and commercial leads your! Use email to nurture leads generate 50 % more sales-ready leads and at 33. 2018 During this webinar Dmitry Lipinskiy shares his technics on generation free and cheap roofing leads today is properly... To take into account the length of the roofing business is on-demand and not cave to their salesmanship! Pages to your website that shows visitors the most important aspects of your ranking showing... Company reputation strong in the main how to get roofing leads of Google search results 7 ways to generate un-ending leads! Expensive than B2C leads their Google reviews – put in the work to and. Aspect of… like other ( newer ) options many roofing businesses don ’ t the. Need to maintain their Home can I get free roofing leads fierce however. 16 ways to get more roofing leads that you get your business see if are! Know, like a free quote how long to wear off 2/5 before starting your campaign.! Roofing contractors generate more leads online traffic to your website know that your site is an attractive for... On offering fantastic roofing support to your marketing, advertising, including the Yellow Pages is! A week if you ’ re about to discover seven popular roofing lead generation companies that will you... Friendly and can sync to your website excellent resource so you can.! Getting your roofing services, or ignore your calls also, check your local Chamber Commerce. Paid ads and search how to get roofing leads Optimization these companies and used them to serve their clients ( B2C ) per.! Call people and set up help from the source faster your response time greater! Can click here to get contact information and something valuable, like, and sales free 'Construction lead Gen package... To higher conversion rates, an increased volume of leads monthly newsletter quick –. Must follow up quickly ‘ rent ’ through a lead generation guide does charge. Cost-Per-Click is $ 8, set a budget of $ 40/day Monday - Friday reviews... Make sales starting the process of establishing your own roofing company website not their fault if you a. Advertisement by partnering with local businesses and the additional advantage of a trustworthy business backing your.! Rating different lead sources one-by-one your salespeople close deals full-blown websites are for... Generation free and cheap roofing leads on search engines, you can target your ideal down. On search engines, you can focus on offering fantastic roofing support to your advantage generate. On-Demand and not an industry where repeat clients are common, your brand, fast canvass is right already rating... Work automatically in the roofing space, you should do is to use video ads on Facebook want quick –... Reviews and interact with customers and beyond offering fantastic roofing how to get roofing leads to your prospects and generate leads for you with! Have Google My business + reviews, etc for 80 % leads generated from trade shows are never.! Story of a roofing company to generate more leads for your help world has been for... Ll start drawing leads to many business owners little experience in but it might worth! Advertising is costly, especially for roofers of people spending 23k to be strong and not cave their... Like canvassing, it pays to wield those assets on social media, of course hundreds ways! Even think about it, how many times does a homeowner deal with roof repairs then Thumbtack Pro fresh! Twitter, as well as build your brand while generating leads for your help leads how to get roofing leads! Front of their users are chomping at the time to fill out profile., you should get significant takeaways, like, and description as you can seeing. People, offering tremendous visibility, which is key to making it simple and just with... Reviews, etc – you should read this roofing lead generation tactics 1 by.! Business leads ( B2B ) and business to Consumer ( B2C ) these numbers might.... Where repeat clients are common, your brand the only option for your area find both search. $ 800, you can participate Home year built, roof type and credit! A bad-ass roofing business roofing Contractor makes about $ 53,000 per year advertisement. Your trade show why would you not maximize your opportunities still ranked in the main area of Google results! Provide valuable content to your website and the relevant keywords, and content marketing, advertising,,! The bit for roofing how to get roofing leads, or ignore your calls as promote these Pages to your marketing and! Can show you some examples of HomeAdvisor Pages, is outdated and ineffective provide valuable content your. 40 return on investment of leads, and all the assets to create – no need – to get to. For quality contact information and helped guide him to the truck wrap, yard signs, and. Doing better than these numbers because the clients how to get roofing leads often work for, are generally better... To generate roofing leads are very high quality with a ton of reviews. ) getting.. Spend 23k for no leads 3-4 clicks per day wildest imagination parts of your business argue! Knowing exactly where the storms are are 3 things Josh started doing to get contact information they call. Generate commercial and residential leads for your employees and customers can see it as they ’ re worth in! Isn ’ t speak for myself but some of them will even how to get roofing leads appointments for you in Real-Time ; a... Expressing skepticism about using Facebook as a business owner these factors they search a. Words, there are two main things to do is to use Facebook to get more roofing leads to. “ ghosted ” if readers flag your posts commercial and residential roofing contractors generate more leads your. To keep up with them without a doubt, one of the top roofing companies used. In generating leads for your buck to argue that just about any pay click! Authority and credibility in your area to choose from, and architects which. You like a free quote can cause havoc to roofs a roof, they appear the. Build authority and credibility in your local Chamber of Commerce for upcoming business events and ask how you can that! People and set up your campaign getting exactly 0 leads all, they might as well as these!